Case study: Insights-driven campaign brings awareness and NRx lift to launch brand

In the competitive pharma market, it can be hard to break through the noise with messaging that resonates with target audiences -- especially when launching a new brand. 

Yet the right multichannel engagement strategy can yield measurable impact on healthcare professionals' attitudes and behaviors towards a specific therapy. 

Click below for a real-world example of this approach in action.

Aptus Health Case Study May 2017

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